Texas Marketing is Heating Up!
According to a recent study, there were 13,913 actively licensed dentists in Texas in 2019, though the number grows each year. As a result, it’s hardly surprising that competition for patients is fierce, particularly in large cities such as Austin.
While there are many methodologies dentists, dental surgeons and practice owners can use to win over potential customers, there’s no denying that your online presence plays a crucial role. After all, the majority of patients will check out a provider's website before enrolling at their clinic or practice.
As a result, now is the perfect time to update your marketing strategy, ensuring they can find your website in the first place. Failure to do so could mean that you fall behind your competition, which means you’ll struggle to establish your company within the local community.
Tip Tips For Marketing Your Austin Dental Practice.
A quick Google search for ‘Dentists in Austin’ brings forth approximately 10,400,000 results. As a result, it's difficult for newer, less-established practices to ensure they rank highly in this category. After all, not only does this force you to compete with larger, corporate brands, but it also means that it can be hard to win or bet for terms related to Austin.
Thankfully, there are many solutions to this. Firstly, you could instead pivot your ads, blog, and social media content to the areas in the vicinity of your practice as opposed to Austin more generally. For example, a search for one of the suburbs, such as Cedar Park, brings forth around 985,000 results - a much lower figure than searches for Dentists in Austin.
As such, you should work to localize your content as much as possible, by focusing on suburban areas such as Cedar Park, Round Rock, Pflugerville, or Georgetown. Alternatively, you could reference local neighborhoods, such as West Lake Hills, Barton Creek, Bentwood, and Great Hills.
Doing so can not only ensure your website appears higher in search rankings, but it can also help you connect with those who are deliberately on the lookout for the services you offer. After all, many patients cite location or proximity to their home as one of the most important factors when choosing a dentist.
Grow Your Dental Practice With Minty Dental Marketing.
At Minty Dental Marketing, our dental SEO experts can help you take your practice to the next level. That’s because our wide-range of services are catered towards preacting, powerful content that is SEO-optimized and will help you rank highly in local searches. As a result, you’ll be able to welcome more patients through your door than ever before, thus taking your practice or clinic to the next level.
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