Texas is Growing! So too should your practice!
Texas has seen an explosion in population as more and more Americans move to the area from the coasts. This has resulted in increases in both the cost of living and the cost of marketing for dentists. Texas dental marketing has changed over time. Gone are the days when all you needed was a great sign outside your practice and a basic one-page website.
So how do you go about marketing your dental office in Texas?
Set up a Google My Business listing
With the help of Google My Business, business owners can create and manage their company's online presence across search engines more easily. This includes dentists. You have most likely come across a Google My Business listing in the past. It is the information that appears when you conduct a search in Google for a specific kind of company, such as a shop, restaurant, or bar.
In essence, it is a place where you can find reliable information about your dental practice, such as its exact location, its website, its hours of operation, reviews, and so on. Be careful to add pictures. Listings with pictures are not only more likely to be seen as trustworthy, but they also get an average of 35% more clicks.
Create a clear content strategy
You need to begin by conducting research on your target demographic. Find out who they are and the kind of dental services they require before you begin treating them. Who exactly is your intended audience? Do you provide general dental services, or do you specialize in dental care that is geared toward a specific consumer segment?
You can make your content strategy more effective by getting in touch with a digital marketing agency like Minty that knows your field and using their knowledge and skills.
A good place to start is by writing well-written, SEO-optimized articles that rank well and are related to what the user was looking for. Fill out your editorial calendar with content that is interesting, up-to-date, useful, and related to your business. Broaden your offerings by providing your audience with podcasts, movies, or downloadable tools in addition to traditional content.
Ensure you use local, specific keywords
Local keywords are keywords that contain location-specific phrases and produce results that are relevant to the same geographic location as the keywords themselves. These keywords help consumers in your area find their way to your business and play an important part in the process of developing your strategy for local search engine optimization (SEO).
Concentrate on keywords that are relevant to your sector rather than trying to rank for terms that are unrelated to it. Utilizing location and industry-specific keywords can guarantee that you attract qualified leads who are looking for your products or services. Examples could be gentle dentist in Plano or clear aligners in Roundrock rather than dentist in Dallas.
Use a dental marketing service like Minty!
Minty is your best choice for affordable dental marketing services in Texas if you want your business to grow, bring in good leads, keep patients interested, and give customers a great experience all around. Access the services that our company offers. We focus on creating long-term growth opportunities and making it easy for people to use our services. Put your trust in us, one of the most successful dental marketing companies in Texas, to help your dental office grow. Get in touch today.
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