How can I grow my dental practice in 2023?
You could, we suppose, go around and knock people’s teeth out. It's drastic and could end up with you in jail, so perhaps not.
Putting toes of sugar in everyone's morning cup of coffee, causing their teeth to rot? It's expensive and could take you a while.
Peer at people’s mouths when they are talking and say, "You might want to get that issue checked out"—well, it could work, but it’s not going to make you any friends, that’s for sure.
So, apart from offering a top-class service to your existing customers and hoping they recommend you to their friends and family, how on earth do you attract new patients in the new year? Let’s take a look at some of the things that you can do that are realistic, affordable, and will bring in clients.
Social media is your best friend
If you haven’t yet harnessed the power of social media in your marketing strategy, you are either living under a rock or have not been shown just how effective it can be. Every business now, whether it is a dental practise in a little village or a multinational corporation, needs to be active and visible on social media. Facebook, Instagram and Twitter are probably the three best known ones, where people can share or retweet, but TikTok is rapidly becoming a favorite.
You might wonder how a dentist can use Tik Tok - after all, isn’t it people doing silly dances? Well, no, it’s so much more than that. For example, there are some people out there who will watch videos of earwax being removed, or tonsil stones being taken out - apparently, the weirder, the better. As a dentist, you can make some awesome videos which as well as making you look like a friendly and fun practice can also take some of the worry and fear away from dental procedures.
Sponsor an event
If your town has a school fete, a children's soccer team, a dance troupe, or any other event that draws people from the neighborhood, get involved and sponsor it. Not only are you getting your name out there on banners, flyers and jerseys, but you are also doing a good deed in your local community - and that is invaluable.
Pay per click advertising
Ok, so this one isn’t quite as fun as making videos and going to events, but nevertheless, it is an important part of any decent marketing for dentists. The most popular pay-per-click (PPC) advertising platform is Google Ads. When using Google, pay-per-click (PPC) advertisements are displayed on top of organic search results, making it simple for your target audience to find them.
They are effective due to the fact that you target particular keywords, much like SEO. This guarantees that the advertisements are pertinent to whatever it is that people are looking for.
The good news is that you will not have to pay anything to display the advertisements; the only time you will have to shell out money is when people click on them. You will be charged a small fee by Google each time someone clicks on this advertisement.
For more information on affordable dental marketing in 2023 or for support when it comes to pay-per-click advertising and search engine optimization, get in touch with the dental SEO experts at Minty and talk to us about the services we can offer your dental practice.
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