What Is PPC? 

When it comes to getting new dental patients, there's a variety of marketing methods you can use. One of the most popular is PPC, short for pay-per-click. What is it and how can it benefit your dental practice? 

PPC is an internet marketing practice that involves advertisers paying a fee every time one of their ads is clicked on. It allows marketers to place ads on a platform like Google or Facebook, with the goal to lead the patient and click through the link onto the dental website. 

What Are the Benefits of PPC?

PPC has many different advantages that can boost your business including:

A Cost-Effective Approach to Marketing

In the world of dental marketing, it is critical that you streamline your services where possible and only pay for the services that get you real results. PPC ads mean you only pay if a patient clicks via the advertisement to your website. You can also spend as much or as little as you like, ensuring you never pay over your budget, resulting in affordable marketing practices for your business. 

Speed

There are numerous marketing practices that can take a while to come to fruition, for example, Search Engine Optimization (SEO). Using dental SEO services can be effective, but it can take months for your dental practice to reach peak ROI using this method. PPC is a faster approach to getting new dental patients and you can feel the impact almost immediately because as soon as you switch on your ads, you are directly appealing to your prospective patients. 

You Can Get Quality Leads 

Getting new dental patients through affordable marketing tactics can take a long time to get right, such as SEO. When you use PPC, you can get through to your audience via different demographics, for example, age and location, resulting in high-quality leads that are more likely to result in conversions.

What Are the Best PPC Platforms?

When you are looking for good quality leads, you should choose the right location. There are many online PPC platforms, and here are some of the most popular. 

Google Ads

Google Ads is the most popular PPC platform, and it is easy to see why! With over 90,000 search queries going through Google every second, you've got great opportunities to target your intended audience. 

Facebook Ads

Facebook Ads allows you to target users based on a variety of demographics including their interests and behaviors. 

Bing Ads

Some people prefer Bing to Google, which can mean a more tailored tactic to get the right type of customers.

How Can You Get the Most Out of PPC Marketing?

PPC covers a number of disciplines, and when you are looking for dental marketing tactics that are affordable, you can benefit from a service that works with you directly, while also ensuring that you are cutting your costs where possible. Minty Dental Marketing can help you as we guide you through the PPC process, ensuring you are investing in the right methods to give your business the boost it needs.

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