Digital Marketing for Orthodontists

Elevate your orthodontic practice with digital marketing services tailored for orthodontic services! We bring new patients to your practice and generate more case starts!

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Experts in Orthodontic Marketing Strategies

Your online presence is crucial for reaching new audiences and bringing prospective patients into your practice. However, the competitive digital landscape can seem daunting for new orthodontic practices or orthodontists struggling to maintain visibility within their community. Other digital marketing agencies may offer solutions that are ineffective for orthodontists because they lack the insight in orthodontic practice operations. With Minty Dental Marketing, you will work with a team of experts that are passionate about orthodontics! We get the practice of a practice and make it our mission to help you achieve your practice growth goals! And the best part is we deliver our services with full transparency into our data driven strategies. If you are looking to grow your orthodontic practice with a partner you can trust, schedule a free marketing consultation and see how Minty Dental Marketing can take your practice to the next level!

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Google Search console data is super usefulby Myriam Jessier

SEO for Orthodontists

Local Search Engine Optimization, or local SEO, helps your orthodontic practice  show up at the top of search results, and unlike paid advertising, SEO results are long-lasting. Once you optimize your website and online presence, you'll enjoy a steady stream of organic traffic over time. This translates into consistent consultation generation and case starts for your orthodontic practice. If you're interested in learning more about how SEO can benefit your orthodontic practice specifically, we can discuss creating a customized strategy tailored for your individualized practice needs!

PPC for Orthodontists

PPC advertising puts your orthodontic practice at the top of search results, right when people are actively looking for an orthodontist. Unlike SEO, which takes time to build, PPC delivers results fast. You can create targeted ads that reach people actively searching for orthodontics in your area.  Imagine someone searching for "braces for adults" - with PPC, your ad can be right there at the critical moment when they decide they are ready to start. With PPC, you only pay when someone clicks on your ad. This allows for precise tracking and budget control. You can see exactly what's working and adjust your campaigns in real-time to optimize performance and maximize your budget. It is important to remember that running successful PPC campaigns requires expertise.  We can help you develop targeted ad groups, craft compelling ad copy, and manage your budget effectively to ensure you get the most out of your PPC investment. Reach out to our team for a free consultation to learn more!

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technical SEO is a must if you want online visibilityby Myriam Jessier

Websites for Orthodontists

People trust websites that appear high in search rankings.  A well-designed website optimized with local SEO best practices projects professionalism and expertise.  This builds trust and credibility with potential patients, making them more likely to choose your practice over competitors. Your website is a platform to showcase your expertise and patient care philosophy.  By creating informative and engaging content about orthodontics, oral health tips, and the latest advancements in orthodontics, you position yourself as a valuable resource. This type of content attracts and educates potential patients, establishing you as a trusted authority in orthodontics. All of our marketing plans include free websites optimized for local SEO for qualifying orthodontic practice. Reach out to our team and see how a new website can transform your orthodontic practice!

Frequently Asked Questions

Want to know more about Minty Dental Marketing? If you have questions, we have answers! You can also reach out to our team for a free marketing consultation for more information.

Which marketing plan is best for an orthodontist?

The Growth Plan is the best starting point for an orthodontist looking to grow their orthodontic practice. However, the Thrive Plan offers the best value with the added website content and complimentary Google Ads management. However, an orthodontist should avoid the Essentials Plan as there is not enough website content needed to compete with other orthodontists who invest heavily in SEO and/or social media marketing. If you would like to learn more about which plan is best for your individual orthodontic practice, reach out to our team of experts for a complimentary digital marketing consultation.

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Do your marketing strategies work for orthodontists?

Yes! Our marketing tactics are applicable to all businesses with one main difference. We understand the practice of a practice and can tailor your marketing strategy around case starts for braces and aligners. Fundamentally, the tactics are the same. We focus on keywords and search phrases and implement onsite optimizations and web copy changes to improve your online visibility. Through internal and external linking, we improve your website's crawlability and page authority. And lastly, with local SEO optimizations, we help improve your discoverability in maps and directories within your community. The main difference is which keywords we choose to target compared to general dentists and other dental specialties.

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Why work with a dental marketing agency and not an orthodontist marketing agency?

While we have not chosen to focus too narrowly on orthodontics alone, we have experience working directly with orthodontists and other dental specialists to grow their practices. An orthodontic marketing agency may have an advantage in their ability to network with other orthodontists and discover insights within the industry that we may not discover first, we are still closely embedded into the dental industry which allows us to adapt to market trends for orthodontists as well. Marketing agencies hyper focused on orthodontics may also charge higher prices for their specialized services. We are often more affordable than these competitors while still delivering comparable results.

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Do you offer social media marketing for orthodontists?

At this time, we do not. However, we work closely with social media marketing professionals outside of Minty Dental Marketing that are open to collaboration if you are interested in teaming up with our trusted social media experts! In the future, we may add this as a service. However, we believe that the best content comes from within the practice and your unique ability to develop relationships within your community which we cannot assist with. Please utilize our content to help develop organic social media content for your orthodontic practice!

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